主要工作職責:
1. Implement the company's brand strategy and manage end-to-end execution of branding projects and daily operations.
2. Establish and maintain effective interactions with mainstream industry media to ensure appropriate industry exposure aligned with the company's development.
3. Maintain timely communication with major industry award organizations, prepare relevant materials based on the company and product profiles, and coordinate award submissions.
4. Responsible for the development of the company's VI system, and maintenance of the official website and social media channels.
5. Create, edit, and distribute high-quality content, including marketing copy, press releases, and investor-focused communications.
6. Monitor industry trends and news in real time, manage public sentiment, and proactively protect the company's brand image.
任職要求:
1. Master's degree in Finance, Economics, Journalism, Communications, or related fields. Candidates with interdisciplinary backgrounds are preferred.
2. At least 2 years of relevant experience in brand management in an asset management company, financial media, or financial public relations agency, with the ability to independently handle daily brand management tasks.
3. Solid understanding of brand building, integrated marketing, digital marketing, and public relations management, with familiarity in the operations of both traditional and new media platforms.
4. Excellent project planning skills, proactive attitude, strong sense of responsibility, and high execution efficiency.
5. Familiarity with Hong Kong media and English-language media, with strong communication abilities.
6. Proficient in both English and Chinese (Cantonese and Mandarin), with exceptional written skills.